Roof Warranties Decoded: Manufacturer vs. Workmanship and What Actually Gets Honored
Two warranties cover your roof, from two different parties, for two different failures. What the fine print really says, and what gets honored.
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The Real Cost of Waiting: What a Small Leak Does to Decking in One Missouri Winter
The drip barely changes all winter. The wood underneath does. Month by month, what freeze-thaw cycles do to a roof deck while you wait for spring.
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Getting Your Roof Ready for Late-Summer Storms in St. Louis
The checks we run on our own roofs before August and September storms roll through, and what a homeowner can handle from the ground.
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A Hail Claim from Start to Finish: What Actually Happens
The whole sequence, in order: inspection, filing, the adjuster visit, the scope, the build, and the check most homeowners forget to collect.
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Roof Deductibles, Straight Talk: What You Pay and Why
Flat vs percentage deductibles, where your money actually goes in a claim, and the deductible "deal" Missouri law says no honest roofer can offer you.
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What a Supplement Is, and Why Your Roof Claim Might Need One
When the insurance scope comes up short of what the roof actually needs, the supplement is how it gets corrected. Here is how that works honestly.
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What the Insurance Adjuster Is Actually Looking For on Your Roof
Test squares, soft metals, collateral damage, wind versus hail. Knowing what the adjuster is evaluating makes the whole claim make sense.
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Architectural vs. Three-Tab Shingles: An Installer’s Honest Take
What actually separates the two shingle types, how each behaves in Missouri wind, and our honest answer on which one belongs on your roof.
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The Anatomy of Your Roof, from Deck to Ridge
A roof is a system, not a layer of shingles. Every component from the deck up, what it does, and why skipping any of them costs you later.
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Attic Ventilation: The Balance That Makes a Roof Last
Your attic has to breathe or your roof pays for it, in August heat and in January ice. How intake and exhaust actually work together.
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Flashing: Where Roofs Actually Leak
Most leaks do not come from shingles. They come from the metal where the roof meets chimneys, walls, and pipes. Here is how flashing really works.
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A Fall Gutter Checklist for St. Louis Homes
The leaves are coming. The checklist we recommend before they land: cleaning timing, pitch, hangers, seams, and where the water actually ends up.
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Roofing Permits in the St. Louis Area: Why Your Town’s Rules Matter
The St. Louis area is a patchwork of municipalities and each one has its own rulebook. What that means for your roof, and who should handle it.
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How to Vet a Roofer After a Storm Hits Your Neighborhood
After the hail comes the knock at the door. How the storm-chaser model works, the questions that expose it, and what honest looks like instead.
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Storm Season: What We Look for After Hail
What post-hail inspections actually check on soft spots, wind lifts, and moisture paths, plus reading that matches what we see on the ladder.
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How We Inspect a Roof: What We Photograph and Why
A walk through what a proper Keys Roofing inspection documents, section by section: shingles, ridge, valleys, pipe boots, vents, gutters, and downspouts.
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Atlas and Malarkey: Why We Install What We Install
An installer's-eye view of why Keys Roofing standardized on two shingle manufacturers, from wind performance to warranty support.
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What St. Louis Hail Actually Did, County by County: The NOAA Numbers
Real NOAA Storm Events hail data for the St. Louis metro, ranked county by county from 2020 through 2025, with methodology included.
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Reading Your Roof After a Storm: What We Look For From the Ground
What a homeowner can actually see from the ground after a storm, and what warrants a closer look up top.
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Gutters and Downspouts: The Part of the Roof Everyone Ignores
Why gutters and downspouts matter as much as the roof itself, and what proper installation actually looks like.
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The Insurance Adjuster Meeting: How to Be Ready
How an insurance adjuster meeting for roof damage typically goes, and how to walk into it prepared.
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